Fri 11 May 2012
Restaurant owners will not normally discuss their marketing strategy with outsiders. Therefor, If you seek advice on marketing from another restaurateur, you probably will not receive any. But, if you plan to have a successful marketing strategy, there are many things you have to consider. Here is a list that has proven to be very helpful for clients of GEC consultants to apply to a new marketing strategy in their restaurant operations.
1. What are your revenue goals?
2. How and when do you plan to achieve them?
3. What is a realistic potential for improvement in your current marketing and sales process?
4. Where does your current business come from?
5. What is a first step you must take through marketing,
6. What budget can you afford to advance the to reach or exceed your expected results?
7. Which sales tactics are most likely to provide best results?
8. What have your competitors done that has not worked for them in the past?
9. What have you done that has not worked for you in the past?
10. What is the best mix of tactics to use to generate leads?
11. What is the best mix of tactics to strengthen your branding?
12. What is the best mix of tactics to retain your current customers?
13. How does your mix of marketing tactics contribute to your reaching your goals?
14. What kind of campaign should you engage in first and what tactics should you test over a period of time?
15. With the tactics you choose, how do you make sure you implement them as well as you are able?
16. What methods do you have to check the success of these tactics over time?
17. In using your tactics what pitfalls must you avoid?
18. How do you set up a process to make sure you nurture demand within your target market so you gain the highest sales results over the long term?
19. Which marketing and sales tactics should you avoid altogether because they are not producing good results?
20. How would you measure and improve results continually over time?
21. How long might it take for results to materialize based on your assumptions?
22. Are you planning to train your operating people to tap their energy and potential salesmanship to get fast results?
23. Are there any immediate problems you must fix to get fast results?
24 If you achieve your revenue goals, how will that affect your business operations and ability to deliver at or above your current quality levels?
25. Do you have a commitment from your working team to do everything they can to reach your marketing goals?
These are only a few of the questions you must ask in attempting to build a dynamic marketing strategy. Asking questions is the first step. Next comes the research to implement the actions you choose to take.
For more information see the “Marketing Blitz”.