Restaurant Operations


Lloyd M. Gordon founder  and President says his company,  “GEC Consultants, Inc. has been serving the Hospitality Industry for nearly 50 years. We have an operating branch in New York, Manhattan that covers the eastern seaboard from Mass. to Florida. We boast of restaurant, bar, niteclub and catering clients. We appreciate and look for business from this area.
Mr. Al Joseph, our representative will be pleased to discuss providing any service you require. Please contact him at 860-910-6527. I believe this can be very beneficial to you.
Regards, Lloyd M. Gordon, President, GEC Consultants, Inc.”

Today the need for experts in the foodservice industry is growing as the recession lightens.  The need has developed because  operating a restaurant has become even more  evolved into the methodology of operating a complex foodservice effectively to maintain a profit under any economic circumstance. To be efficient, a facility serving food must adhere to ever higher standards of development, performance and efficiency in food, service and marketing. Achieving these standards requires management’s time and company money.  This  demand for high standards came about because:
1.    The marketplace has exploded, bigger was better.

2.    The customers was mobile and could  travel readily.

3.    Theme differentiation required elaborate ambiance.

4.    A wide diversity of foodservice outlets created overwhelming competition.

5.    Competition required allocating more funds, time and dedication to making marketing  work effectively.

But during this past major downturn in business, the maintenance of these  standards became  too cumbersome and expensive. TO THE RESCUE CAME GEC ONSULTANTS. We have developed three utterly new innovative programs for restaurant survival and financial solvency. GEC believes that restaurant operators who adhere to old established ideas will perish, while those with the foresight to take action now, will thrive and prosper. Newcomers to the industry indoctrinated in this new operating philosophy, also will prosper.

The initial program is “The Marketing Blitz” which was developed to maximize sales through aggressive marketing.

The second Program is “The Most Bang for Your Buck” which shows how intelligent purchasing can put money into the pocket of every foodservice operator.

The final Program in this series is “Learn to Enjoy Your Restaurant Again” which identifies how  stress  can strangle  a restaurant, bar, nite-club or catering enterprise by preventing the operator from functioning effectively. This Program suggests ways an owner or manager can overcome stress to regain leadership of the enterprise.

To see all of these Programs visit our website at www.gecconsultants.com  located on our home page. Examine them all, and then browse through our website for other useful articles, books, pamphlets and products which can be beneficial  to everyone in the Hospitality Industry.

© Copyright GEC Consultants, Inc. 2012
All Rights Reserved

Do You Need a Feasibility Study?

There is an ongoing debate among restaurant professionals as to which comes first the concept or the site. This means do you find a location and then swiftly develop a concept to fill it, or do you first develop the concept and then search out the best location to exploit your ideas?

Many fine restaurants have been developed from concepts rushed into shape after the operator discovered a “truly great location”. An equal number can be said to have had the concept gathering dust in some closet of the mind until one day the “perfect site” for the idea was located.

For the uninitiated, the development of the concept is going to take more time and greater mental effort than that of finding a place to develop it. Therefore, your time had best be spent refining your imaginary restaurant or catering place so that when that “once in a lifetime” piece of real estate is discovered you’re ready to speed the deal through.

When you find the site, you are ready for a feasibility study. Contact GEC for professional assistance in creating an effective feasibility study that can be used in Business Plans and with other development documents.

To receive additional information  on feasibility and the best methods to use,  see our website at www.gecconsultants.com and view other information available at modest costs.

 

Lloyd Gordon noted restaurant consultant announced that he is NOW offering a FREE subscription to his popular newsletter to everyone in the Hospitality Industry. He says, “ I call it the news of The GEC’s Insider’s Info Club. Subscribers will be kept informed of what’s happening in the industry as well as suggestions of what you can do about it. In addition, I offer you ways to save money.” You can take advantage of this FREE publication with no strings attached by clicking here. You should receive your initial copy in your e-mail within a week.

So you started as a busboy or was it a kitchen helper?
Then you were promoted to a waiter or was it a set up cook?
Did you become a head waiter or was it a broiler cook?
Are you now an assistant manager or perhaps a sou chef?
Oh, well no matter…so you’re thinking of owning your own restaurant?
It’s a good idea–provided you know what it takes and have what it takes.

Starting a business is risky at best; but your chances of making it go will
be better if you understand the problems you’ll meet and work out as many
of them as you can before you start.

Okay, you are now on the pathway to a careful study of the nature of the restaurant business. Next is a questionnaire which will identify your chances of being a success as the proprietor of your own foodservice establishment.

SELF-ANALYSIS QUESTIONNAIRE

Under each question, check the answer that says what you feel or comes closest to it. Be honest with yourself.

Are you a self-starter?
__ I do things on my own. Nobody has to tell me to get going.

__ If someone gets me started, I keep going and I don’t stop.
__ I don’t put myself out until I have to.
How do you feel about other people?
__ I like people. I can get along with just about anybody.
__ I avoid getting into unnecessary arguments .
__ I have plenty of friends–don’t need anyone else. Most people irritate me.
Can you lead others?
__ I can get most people to go along when I start something.
__ I can give the orders if someone tells me what we should do.
__ I let someone else get things moving. Then I go along if I feel like it.
Can you take responsibility?
__ I like to take charge of things and see them through.
__ I’ll take over if I have to, but I’d rather let someone else be responsible.
__ There’s always some eager beaver around wanting to show how smart he is. I say let him.
How good an organizer are you?
__ I like to have a plan before I start. I’m usually the one to get things lined up when the group wants to do something.
__ I do all right unless things get too confused. Then I quit.
__ You get all set and then something comes along and presents too many problems. So I just take things as they come.
How good a worker are you?
__ I can keep going as long as I need to. I don’t mind working hard for something I want.
__ I’ll work hard for a while, but when I’ve had enough, that’s it.
__ I can’t see that hard work gets you anywhere.
Can you make decisions?
__ I can make up my mind in a hurry if I have to. It usually turns out O.K., too.
__ I can if I have plenty of time. If I have to make up my mind fast, I think later I should have decided the other way.
__ I don’t like to be the one who has to decide things.
Can people trust what you say?
__ You bet they can. I don’t say things I don’t mean. I try to be on the level most of the time.
__ Sometimes I just say what’s easiest.
__ Why bother if the other fellow doesn’t know the difference?
Can you stick with it?
__ If I make up my mind to do something, I don’t let anything stop me.
__ I usually finish what I start–if it goes well.
__ If it doesn’t go right at once, I quit. Why beat your brains out?
How good is your health?
__ I never run down
__ I have enough energy for most things I want to do.
__ I run out of energy sooner than most of my friends seem to.

Now count the checks you made.
How many checks are there beside the first answer to each question? _____
How many checks are there beside the second answer to each question? _____
How many checks are there beside the third answer to each question? _____

If eight to ten of your checks are beside the first answers, you probably have what
it takes to run a business. If five to seven are beside the second answers, you’re likely to have more trouble than you can handle by yourself. Better find a partner who is strong on the
points you’re weak on. If more than five checks are beside the third answer, not even
a good partner will be able to shore you up.

Mr. Lloyd M. Gordon, President of GEC Consultants, Inc. has an MBA from the University of Chicago. He has concepted more than 500 restaurants and has been consulting for over 50 years. He helps people enter the restaurant industry, points the way to profitability, and helps keep them successful. To discuss “1000 steps” he can at 847-674-6310 or e-mail experts@gecconsultants.com or on the web at www.gecconsultants.com

To receive additional information about opening a restaurant successfully,  see “How-To-Do” Answers for Specific Questions

A young trainee in a fast food chain was asked recently what did he believe was the best type
motivation for him. Be replied, “To motivate me, let me do what I like to do best.”

An apprentice cook replied to the same question by saying, “Being motivated, I believe, is
trying to achieve something useful.”

A training supervisor for a restaurant chain lecturing to a room full of trainee managers explains, “Motivation is a word derived from the two words “motive+action” which together mean “a reason for movement.”

A zoologist recently defined motivation as “the act of rational or reasonable movement from
point A to point B. For an organism to ‘act’ there must be some benefit derived by going from A to B or the creature would remain at point A.”

A business tycoon claims that, “the accurate definition of motivation is the progressive
realization of pre-determined personal goals.”

Each of these definitions captures some essential qualities of the meaning of motivation. But
for the restaurateur, motivation can be summed up simply as a method for increasing an employee’s efficiency.

Experience has shown, that workers who “want” to do a good Job, who have a “positive
attitude” towards their daily tasks and who “enjoy” coming to their place of employment every day are going to accomplish better work with less supervision than those who don’t have these attributes..

We can define an efficient employee as one that produces a greater output. In engineering terms they speak of —–

PRODUCTIVITY = OUTPUT / INPUT

In restaurants, if a worker produces more with the same or less input than before, we claim that the employee is “more productive.” Thus, productivity in our business increases when an employee with the same or similar effort can handle more customers, wash more dishes, can cook more orders or can clear end reset more tables; accomplishing all of these within a reduced time span.

Spectacular productivity results have been observed when groups of similarly motivated workers labor together on a Joint project. When normally efficient people cooperate to achieve a specified productivity goal, working together with close teamwork and giving each other helping hands, the results due are amazing. This is due to what production experts refer to as “reinforcement of effort.”

When people work well together they tend to develop good interpersonal relationships that
reduce bickering, back-biting and jealousies. Such an environment allows them to concentrate on the job at hand. This results in tasks being finished quickly, effectively and accurately.

To receive additional information on motivating employees and the best methods to use,  see “How-To-Do” Answers for Specific Questions